The Brief

The UK's leading manufacturer of interior lining systems was looking to create a motivational campaign, during which the top Clients are going to be treated in a very special way. The plan way long term rather than short term, and it needed a unique idea linking gypsum as a product, Clients as the ‘royalty’ and Saint Gobain as inspiration.

Our Solution

After a long brain storm and idea development, we came up with a suggestion. Based on the idea of gypsum we designed a 4 days VIP program in the UK focused on laying the first ‘gypsum stone’ into the Members Club. The program had to include visits to the company’s key offices for a significant handshake, VIP experiences to remember and Club Launch evening in the end.

The Result

Having the office based in south and north, we included some wow effects in London, Formula cars driving in Silverstone, Whisky making in Scotland and Ghillie dancing to celebrate it all. The Clients not only got inspired by the program and the product, but also made friends forever.

Your concept made a huge difference to the future of our sales. We really appreciate it.

Roman G. - On behalf of CIS office

Who is behind this?

There is always a talent behind any small or big event, adding some character, smoothness and humour to it. Meet our vibrant and hardworking team who can help you make any miracle happen!